1. DETERMINING SCOPE
Focusing on entrances and checkouts
The first step was to determine where the marketing signs would be most noticeable. This wasn't a simple task as we could not just look at the best performing sign and recommend amplifying efforts there.
Instead, to pinpoint the best points to put the marketing signs, I examined the eye-tracking videos and the customer journey map. From there, I realised that the best times to catch the attention of shoppers were at checkouts (located next to entrances) because shoppers were most likely to looking for checkout options during these times.
Additionally, these place are larger physical spaces that are easier to notice by passing shoppers. I thus focused my design efforts on improving the noticeability of these two junctions.