Salut-Hola-Ciao!

I'm a mid-level UX designer who does end-to-end UX (research + design + dev handoff + evaluation). My biggest value add is where design meets thinking — analysis, strategy, coming up with ideas, setting direction etc. 
As you can probably tell, I love straddling the line between serious and fun, formal elegance and the whimsical, so this is the perfect spot for me.
I am in constant pursuit of the breathtaking "Wow" ⁠— the moment when ingrained worldviews are completely flipped around because new possibilities are revealed. That, and having fun while producing phenomenal work! 
I'm currently with the design agency, Afternaut, pursuing more experiential projects than the typical product-focused UX. Previously I was a UX designer at Objective Experience, and in-house Product Designer with tech startup Ninjavan. 
TRIVIA
I'm a published gag comic artist with the Singapore Press Holdings
I studied Sociology and Liberal Arts in university. It's how I got my start at fieldwork research
I have been to a part of Fukushima prefecture which was devastated by the tsunami of the 2011 Tohoku Earthquake. It was the summer of 2016. The Japanese government had sealed off the area for 5 years, and had just reopened it for quick day visits. I can't quite describe the feeling besides the feeling of how insignificant but precious human life and relationships are. I hope one day you will be able to experience it yourself too. 
MY STORY
I grew up in Singapore with an eclectic mix of fine art, design, Japanese comics, and witty British humour. I was the weird art kid who was always drawing in class, much to the chagrin of my teachers.
At 18, I wanted to create immersive experiences, but there wasn't a degree like that in the local universities, so I ended up studying Sociology because I wanted to learn more about society and the self and apply it to design. 
Ages 19-24 was soul-crushing. UX wasn't yet a thing in Singapore, so I was convinced I had to put aside my creative desires and get a 'normal job'. That really broke me. I still cry recalling those times. 
Now I'm a designer and I'm very grateful for it. Despite all the usual struggles of the design profession, I'm grateful to serve in a way that aligns myself with the world ar large. So that's my story. I hope it inspires you

Yes, but are you a good colleague?

People I've worked with share their stories.
Atikah Affendi
UX DESIGNER
"I had the chance to work with Zikun while I was working with Objective Experience as a junior UX designer. Having worked with her in the same team has led and navigated us through the most tense and stressful situations. I learnt so much from her and enjoyed having her as my mentor. Her ability to create purposeful and impactful design has inspired me to become a better designer."
Atikah Affendi
UX DESIGNER
"I had the chance to work with Zikun while I was working with Objective Experience as a junior UX designer. Zikun led and navigated us through the most tense and stressful situations. I learnt so much from her and enjoyed having her as my mentor. Her ability to create purposeful and impactful design has inspired me to become a better designer."
Atikah Affendi
UX DESIGNER
"I had the chance to work with Zikun while I was working with Objective Experience as a junior UX designer. Zikun led and navigated us through the most tense and stressful situations. I learnt so much from her and enjoyed having her as my mentor. Her ability to create purposeful and impactful design has inspired me to become a better designer."
Atikah Affendi
UX DESIGNER
"I had the chance to work with Zikun while I was working with Objective Experience as a junior UX designer. Zikun led and navigated us through the most tense and stressful situations. I learnt so much from her and enjoyed having her as my mentor. Her ability to create purposeful and impactful design has inspired me to become a better designer."

What's it like working with me?

My ex-colleagues dish the dirt
Gideon Simmons
UX DIRECTOR
"Zikun is a talented Experience Designer. In many cases, Zikun takes on the hidden challenges and finds ideas to solve and improve things that no one else would have come up with."
Cleavan Whitnell
UX RESEARCHER
"Zikun embodies the UX concept of listening to your user. Zikun actually listens and empathises with the other person's perspective. Her ability to mentor and guide also builds confidence of her team members."
Atikah Affendi
JUNIOR UX DESIGNER
"Zikun led and navigated us through the most tense and stressful situations. I learnt so much from her and enjoyed having her as my mentor. Her ability to create purposeful and impactful design has inspired me to become a better designer."
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